PhD, Sport Science (Sport Management), Seoul National University
MS, Sport Science (Sport Management), Seoul National University
BS, Physical Education, Seoul National University
Areas of Specialty
Sport Marketing
Sport Consumer Behavior
Sport Media Behavior
Sport Participation/ Spectatorship
Courses Taught
Introduction to Sport Management
Sport Consumer Behavior
Sport Marketing
Sport Media
Sport Sales and Sponsorship
Sport Finance
Sport & Society
Research Methods
Research Interests
Sport Consumer Behavior
Emotion
Corporate Social Responsibility
Gender
Minority Topics
Chang, M.J., Kim, J., Connaughton, D.P., Gonzales, S., & Kim, K. (2024). The effects of a sport team’s involvement regarding corporate social responsibility on fans’ pride and intention to donate: The moderating effects of urgency with involvement. International Journal of Sport Management and Marketing.
Ju, I, Chang, M.J., & Bangerim H.B. (2023). The impact of nostalgia on self-esteem, empowerment, pride, and the intention to visit the cities where a sport team hosts home games. Journal of Sport & Tourism, 27, 1-17. https://doi.org/10.1080/14775085.2023.2234876
Chang, M.J., Kim, J., Connaughton, D.P., Sagas, M, & Kang, J. (2022). The effects of CSR performance messages on fans’ pride and intention to donate: The moderated mediating effects of similarity and ranking regarding CSR. International Journal of Human Movement Science, 16(3), 55-77. https://doi.org/10.23949/ijhms.2022.12.16.3.5
Kim, G., & Chang, M.J. (2021). Showcasing the athlete body: A qualitative study for understanding consumers’ expectations about sexual female content on the leading media brands. International Journal of Human Movement Science, 15(3), 1-21. https://doi.org/10.23949/ijhms.2021.12.15.3.1
Chang, M.J., Schneider, R., Connaughton, D.P., Hager, P., & Ju, I. (2020). The effects of nostalgia on self-continuity, pride, and intention to visit hometown. Journal of Sport & Tourism, 23(2-3), 115-131. https://doi.org/10.1080/14775085.2020.1715827
Chang, M.J., Connaughton, D.P., Ju, I., Kim, J., & Kang, J. (2019). The impact of self-continuity on fans’ pride, and word-of-mouth recommendations: The moderating effects of team performance and social responsibility associations. Sport Marketing Quarterly, 28, 20-33. https://doi.org/10.32731/SMQ.281.032019.02 [SSCI]
Mark joined SUNY Brockport in 2016. His research interests include:
Implementing corporate social responsibility in sport settings
Understanding the importance of emotion in the sport marketing context
Exploring gender differences, age groups, and minority representation in sport consumption
