At SUNY Brockport, social media accounts are expected to prioritize accessibility in the content they share. Official SUNY Brockport social media channels are permitted to only share, repost, or reshare content that meets accessibility standards.
Inside each swatch will be a black or white “B.” It’s recommended to use the color “B” present in the swatch to ensure color contrast accessibility.
Add captions on videos.
Captions make videos accessible to people who are deaf or hard of hearing. They should include all spoken words and important sounds, like music or laughter.
Auto-generated captions can be a helpful start, but always correct the mistakes before posting.
Have more social media questions?
July 20, 2026, 2 - 2:30 p.m. | Allen Administration Building
Looking for clearer social media guidance? Sign up for a 30-minute session with our Digital Content Specialist to receive support on social media strategy, best practices, and any questions you have about managing your account. RSVP at least one business day in advance to ensure availability.
July 20, 2026, 2:30 - 3 p.m. | Allen Administration Building
Looking for clearer social media guidance? Sign up for a 30-minute session with our Digital Content Specialist to receive support on social media strategy, best practices, and any questions you have about managing your account. RSVP at least one business day in advance to ensure availability.
July 27, 2026, 2 - 2:30 p.m. | Allen Administration Building
Looking for clearer social media guidance? Sign up for a 30-minute session with our Digital Content Specialist to receive support on social media strategy, best practices, and any questions you have about managing your account. RSVP at least one business day in advance to ensure availability.
While Facebook can generate alt text automatically, it could be incorrect. You must edit the auto-generated alt text for accuracy. To do this, click on “options” for the photo and select “edit alt text.”
Scroll to the bottom, find the “Accessibility” section, and tap “Write Alt Text.”
Videos
Instagram can automatically generate captions for your Reels and videos, but they may not always be accurate. To ensure your content is fully accessible, you must add permanent subtitles directly to the video itself.
You are required to add alt text to any images you upload.
After uploading an image in the Editor, you’ll see the letters “ALT” in the bottom right corner. Click on these letters, and a prompt will appear asking, “How would you describe this image?” Enter your description in the prompt to complete the alt text for the image.
Add captions or subtitles to videos that you upload to LinkedIn. While captions can be generated automatically, you must upload them from custom files or burning them into the video itself to make them fully accessible.
For photo and video content, you must add ALT text. Here’s how:
Click the photo/video icon and select the items you would like to upload to the app.
Click “Alt” at the bottom of your chosen photo(s) and video(s).
Enter your ALT text, then click “Done.”
Captions on Videos
TikTok automatically generates captions for your videos to help people who are deaf or hard of hearing. However, these aren’t always accurate and must be reviewed/edited.
Managing Captions
Choose Caption Language: Upload a video, tap More options, and select the video language.
Edit or Remove Captions: Tap the caption on your video to edit or remove it, then tap Save.
Creator Captions: Create custom captions with different fonts and colors.
Adding Creator Captions
Tap the Add post button.
Record or upload a video and go to the editing screen.
Directly on X, add alt text to photos and animated gifs by choosing “Add description” after you’ve uploaded the file.
Videos
Add captioning to videos by uploading .SRT files via the Media Studio Library.
Add captions directly to the video (“burned in” captions).
Upload videos to YouTube and add captions there, then link to the video in your X post.
Emojis come with built-in alt text descriptions, which are read aloud by screen readers as text. To adhere to accessibility with the use of emojis, remember these tips:
Mentions (@’s)
Limit the number of handles you mention in your tweets, since screen readers will read them out.
