Social Media

Ask yourself why you want to be on social media. Is it to share news, promote events, connect with your audience, or build school spirit? Knowing your goals will help you choose what to post and how to measure success.

Think about who you want to reach. Are you speaking to prospective students, students, parents, professors, alumni, or community members?

Knowing your audience helps you choose the right tone, language, and content. What interests them? What information do they need? Tailor your posts so they feel relevant and useful.

Make your content easy for everyone to engage with. Use clear, simple language, add alt text to images, include captions on videos, and avoid the overuse of emojis and hashtags across platforms. Understanding these accessibility practices help ensure your content is inclusive and accessible to all audiences. 

Explore general accessibility tips for social media

Not every social platform fits every purpose! Choose the ones that best match your goals and your audience.

• Blue Sky: Similar to X but more community-focused and decentralized. It’s growing among creatives, educators, and journalists. Great for open discussion and sharing ideas.
• Instagram or TikTok: Great for visuals, short videos, and connecting with younger audiences.
• Facebook: Works well for community updates, parents, and events.
• LinkedIn: Perfect for professional updates, networking, and highlighting academic achievements. Can allow you to connect with professors, alumni, and prospective students.
• X (Twitter): Best for quick announcements or sharing news.
• Threads: Ideal for quick, conversational posts and casual community building. It’s great if your audience enjoys discussions or prefers a friendlier alternative to X.

Start small — choose one or two platforms you can manage well and feel comfortable using before expanding.

Affiliated social media accounts must use the social media profile logo as outlined in the University’s brand guide. A social media profile logo can be requested from University Communications. All other university branding elements must be used in accordance with SUNY Brockport brand guidelines.

Affiliated social media accounts operated by the Department of Athletics and/or one of SUNY Brockport’s varsity sports teams should follow brand guidelines set forth by the Department of Athletics when selecting a profile logo and using branding elements.

Affiliated social media accounts operated by student organizations should not use the social media profile logo outlined in the University’s brand guide.

Request a social media profile logo

Due to Title II ADA requirements taking effect on April 24th, 2026, requiring all digital content to meet WCAG 2.1 Level AA standards, all SUNY Brockport–affiliated social media accounts must be registered with the Office of University Communications.

Registration ensures your account can be listed in the Social Media Directory and be followed and engaged with by official SUNY Brockport accounts.

Whether you’re a club, organization, program, academic department, sports team, school, or division, registering your account is required to be recognized as an official University affiliate.

Register your social media account(s)

Review affiliation requirements

Review social media accessibility tips

Before posting, make sure your department, club, or office follows SUNY Brockport’s official social media accounts. This keeps you connected to campus news and events, helps you stay on-brand, and lets you amplify official updates!