Social Media Affiliation Requirements

Do you manage a Brockport-affiliated social media account? SUNY Brockport-affiliated social media accounts must be registered with the Office of University Communications to be listed on our Social Media Directory, followed, and engaged with on official SUNY Brockport accounts.

SUNY Brockport recognizes the importance of social media as a communication, marketing, and engagement tool. These requirements outline the appropriate use of social media to ensure content aligns with the University’s brand identity and is accessible to all.

These requirements cover the creation, management, and use of social media accounts and content that represent SUNY Brockport in an affiliated capacity. It encompasses all forms of social media communication, including but not limited to text, images, audio, and video, shared through public or private online platforms.

These requirements apply to all SUNY Brockport faculty, staff, and students who create, administer, or contribute content on affiliated SUNY Brockport social media accounts.

Requirements & Procedures

Authorized Use & Registration

Only authorized administrative units (office, department, division, school, etc.) and student organizations may operate social media accounts that are affiliated with SUNY Brockport. These accounts, no more than one per social media platform, must be registered with University Communications.

Only registered accounts will be listed on SUNY Brockport’s Social Media Directory.

Appropriate uses of affiliated SUNY Brockport social media accounts include:

Recruitment and enrollment efforts
Communication with accepted and registered students
Donor relations and fundraising efforts
Alumni engagement and outreach

Registration Requirements:

The name and title of at least one full-time employee who acts as account administrator.
The names and titles of at least two full-time employees, including the unit’s administrative leader, who have access to the account’s passwords.

The name and contact information of one designated student account administrator, and
The name and title of one SUNY Brockport employee who serves as the organization’s advisor or employee contact. This individual must have access to the account’s password.

Content Management & Oversight

Account administrators are responsible for posting and monitoring content, only posting content that meets SUNY Brockport and SUNY digital accessibility standards, ensuring compliance with University policies, responding to comments and inquiries in a timely and professional manner. Failure to adhere to these responsibilities — including accessibility requirements — may result in disaffiliation and removal from the SUNY Brockport Social Media Directory.

University Communications is available as a resource and can provide guidance to those who are administering affiliated social media accounts. When uncertain about posting or responding to content, administrators should consult with University Communications.

Social Media Accessibility Guidelines

University Identity

SUNY Brockport affiliated social media accounts must use the social media profile logo as outlined in the University’s brand guide. A social media profile logo can be requested from University Communications. All other university branding elements must be used in accordance with SUNY Brockport brand guidelines.

Affiliated social media accounts operated by the Department of Athletics and/or one of SUNY Brockport’s varsity sports teams should follow brand guidelines set forth by the Department of Athletics when selecting a profile logo and using branding elements.

Affiliated social media accounts operated by student organizations should not use the social media profile logo outlined in the University’s brand guide.

Prohibited Conduct

SUNY Brockport affiliated social media accounts shall not:

Use inappropriate or offensive language or imagery
Post or promote illegal activity or evidence thereof
Harass, discriminate against, or defame any person or group
Post copyrighted or trademarked material without permission
Share confidential or proprietary University information
Post unprofessional, disrespectful, or disparaging comments about the University, its employees, or students
Engage in political activities or express political opinions
Use the University’s name or likeness to promote products or causes not affiliated with the University
Post personal communications in manner that could reasonably be interpreted as an official communication from the University

Comments

SUNY Brockport affiliated social media accounts may allow members of the public to comment on or react to posted content and information. SUNY Brockport asks that individuals who post commentary do so in a way that is relevant and respectful to our community. The University will report posts or comments that are obscene, defamatory, offensive, contain threats of violence, abuse, spam or advertising, or are unrelated to the post to the respective social media provider.

By submitting commentary to any SUNY Brockport affiliated social media account, users understand and acknowledge that this information is available to the public and subject to further dissemination. Commentary may be used by the University for promotional purposes.

Failure to adhere to these responsibilities — including accessibility requirements — may result in disaffiliation and removal from the SUNY Brockport Social Media Directory.

Private Messaging

When communicating through private or direct messages on affiliated accounts, SUNY Brockport employees must identify themselves by name and title. Students should identify themselves as such, as well as share appropriate titles (intern, student employee, club president, etc.).